Commercial endorsement
Written at: 19:02 28 Jan, 2001
So I didn't watch the Super Bowl this year but I have been catching up on the commercials at adcritic.com. There are plenty of lousy ones, but a few do stand out enough to justify voluntarily watching advertising: E-Trade's dot-com graveyard spot, Budweiser's "what are you doing" spot, and maybe Pepsi's Bob Dole ad.
Perhaps most intriguing was Volkswagen's tonic water ad. Upon first viewing, I thought they had gone completely surreal, with a total disconnect between what was shown and what was being sold. I later realized what they probably meant, but that ruined my fun.
None of this changes the fact that I watched commercials on purpose. Oh well.
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